Via Vogue: “A mid-century Mad Men-like urban sophistication at Rochas fall 2012” In Edmund White’s recently published novel, Jack Holmes & His Friend, the friend—a blue-blooded Virginian called Will Wright—marries an eligible New York society swan called Alex in the early sixties. The couple—prosperous, educated, Eurocentric—live a bohemian, upwardly mobile life in suburban Westchester. They share a predilection for growing their own vegetables and Scandinavian home furnishings, while Will goes to work at a Manhattan promotions agency every day. In its way, Marco Zanini’s exceptional fall Rochas collection caught some of this mood; a mid-century Mad Men–like urban sophistication tinged with a desire for the humanist elegance of twentieth-century Swedish arts and crafts. During a visit the day before his show, the designer was visibly excited at the prospect of unveiling this collection.

Via Vogue: “A mid-century Mad Men-like urban sophistication at Rochas fall 2012”

In Edmund White’s recently published novel, Jack Holmes & His Friend, the friend—a blue-blooded Virginian called Will Wright—marries an eligible New York society swan called Alex in the early sixties. The couple—prosperous, educated, Eurocentric—live a bohemian, upwardly mobile life in suburban Westchester. They share a predilection for growing their own vegetables and Scandinavian home furnishings, while Will goes to work at a Manhattan promotions agency every day. In its way, Marco Zanini’s exceptional fall Rochas collection caught some of this mood; a mid-century Mad Men–like urban sophistication tinged with a desire for the humanist elegance of twentieth-century Swedish arts and crafts. During a visit the day before his show, the designer was visibly excited at the prospect of unveiling this collection.